[Libri] Press Release and Calendar for BookMarks: A Celebration of the Art of the Book

Fri Aug 24 15:16:50 EDT 2007

Hello, all.

I hope that you are enjoying the waning days of vacation. One of the  
rewards of returning to the academic schedule is the onset of a new  
season of cultural activities in the Valley.  As you know, one of the  
major events this fall is the book-themed joint program of Museums10.

Below and attached you will find a press release and detailed  
calendar of events. It is a very rich calendar, so I hope you will  
note the dates now--both in order that you can attend and that you  
avoid scheduling book-related events that might conflict.

Best,

Jim Wald

BookMarks: A Celebration of the Art of the Book
September 2007 – January 2008
10 Great Museums – 3 Big Weekends – Exhibitions and Programming by  
M10 Friends – and More!
For more information visit www.museums10.org

FOR IMMEDIATE RELEASE

Museums10 to Launch BookMarks: A Celebration of the Art of the Book
Over Fifty Exhibitions, Events During Four-Month Festival of Literary  
Arts

August 21, 2007
Contact: Tony Maroulis
Project Coordinator
Museums10
413-687-2757
amaroulis at fivecolleges.edu

AMHERST, Mass – Museums10 is proud to announce the start of  
BookMarks: A Celebration of the Art of the Book. The Pioneer Valley- 
wide cross-promotional cultural tourism initiative kicks off in  
September and runs through January 2008. It is sponsored by the three- 
year-old partnership of museums, seven of which are affiliated with  
the five colleges of Amherst, Hampshire, Mount Holyoke College,  
Smith, and the University of Massachusetts-Amherst, along with three  
independent museums, and facilitated by Five Colleges, Inc.

The four-month festival is packed with fourteen exhibitions with book  
related themes at Museums10 partner sites, with two each at the Eric  
Carle Museum of Picture Book Art, Hampshire College Art Gallery,  
Mount Holyoke College Art Museum, and the National Yiddish Book  
Center. In addition to the exhibition calendar, BookMarks also includes:

Participation by more than thirty businesses and cultural  
organizations, from A (Amherst Cinema Arts Center) to Z (Zea Mays  
Printmaking);
Three Big Themed Weekends – Art of the Book (September 20-23), Books  
Out Loud (October 11-14), and Books to Blogs and Back (November 15-18);
Participation and programming by a new partnership of local  
independent bookstores (Bookstores10); and
More than 50 programs (and still growing!)

“Museums10 is proud to sponsor such an ambitious series of  
programming and is pleased that our sister organizations and friends  
in the business community have joined with us to create an exciting  
array of exhibitions, readings, and events,” says Marianne Doezema,  
director of the Mount Holyoke College Art Museum. “Museums10 and  
BookMarks is leading they way in fostering cooperation in the  
promotion of the Pioneer Valley as a premier destination for cultural  
tourism.”

All of the activity underscores the unique mandate of the Museums10  
partnership. Funded by the Massachusetts Cultural Council’s John and  
Abigail Adams Arts Program, the mission of Museums10 is to boost  
museum attendance through its collective marketing and branding  
efforts, but also to increase cultural tourism in the region and  
positively influence the local economy.

Says Marianne Doezema, “the arts are good business. Cultural  
tourists have a very positive impact on the local community; they  
attend museums, and shop in our local bookstores, eat in the  
restaurants in our towns. Most important, those coming from outside  
the area tend to stay awhile.”

The first chapter of BookMarks is an exciting one, with the opening  
of eleven exhibitions between August 25 and September 7. They are:

The Write Stuff: The Material Culture of Literacy at Historic  
Deerfield, August 25 – February 10
The Face of Poetry at the Smith College Library, August 31- December 20
Alpha Botanica and The People’s Book: The Five Books of Moses in the  
Yiddish Imagination at National Yiddish Book Center, September 1 –  
January 31
Cover Story: Art and Novels of Mary P. Wells Smith at Memorial Hall  
Museum, Deerfield, September 1 – November 4
The Seahorse and The Elephant: Amherst and Fine Printing at Amherst  
College Library Archives and Special Collections, September 1 –  
December 1
Bookworm: Photographs by Rosamond Purcell and Two by Two: Lines,  
Rhymes, and Riddles at Mount Holyoke College Art Museum, September 4  
– December 16
Off the Shelf: Artists’ Books from the Amherst Library Collection at  
the Mead Art Museum at Amherst College, September 4 – November 18
Fiber+Book: an Exhibition of Unique Artist Books at Fiber Art Center,  
Amherst, September 6 – October 20
Geometria: Printed & Painted Papers by Art Larson at Blue Guitar  
Gallery, Easthampton, September 7 – October 31.
A full schedule of events is attached and available at  
www.museums10.org <http://www.museums10.org> .
  Exhibitions and programming are subject to change.

Museums10 is a partnership of ten museums — Amherst College Museum  
of Natural History, Mead Art Museum at Amherst College, Emily  
Dickinson Museum: The Homestead & The Evergreens, Hampshire College  
Art Gallery, Mount Holyoke College Art Museum, Smith College Museum  
of Art, University Gallery at the University of Massachusetts- 
Amherst, The Eric Carle Museum of Picture Book Art, National Yiddish  
Book Center, and Historic Deerfield — in the Upper Pioneer Valley of  
Western Massachusetts, facilitated by Five Colleges, Incorporated  
dedicated to promoting the cultural riches of the region.

Museums10 and BookMarks: a Celebration of the Art of the Book is  
sponsored by the generous support of the Massachusetts Cultural  
Council’s John and Abigail Adams Arts Program, The Greater  
Springfield Convention and Visitors Bureau, Veridian Village at  
Hampshire College, 88.5 FM – WFCR NPR News and Music for Western New  
England, WGBY, Preview Magazine, Cross-Culture Journeys, Coastal  
Outdoor Advertising, Marcus Printing, and Spencer Timm.  For more  
information about Museums10 and BookMarks, go to www.museums10.org.

###

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://lists.hampshire.edu/pipermail/libri/attachments/20070824/3fa8a658/attachment.htm>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: BookMarks Kick-off release.pdf
Type: application/octet-stream
Size: 228959 bytes
Desc: not available
URL: <https://lists.hampshire.edu/pipermail/libri/attachments/20070824/3fa8a658/attachment.obj>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: Full listing of events 8_21.pdf
Type: application/octet-stream
Size: 387607 bytes
Desc: not available
URL: <https://lists.hampshire.edu/pipermail/libri/attachments/20070824/3fa8a658/attachment-0001.obj>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://lists.hampshire.edu/pipermail/libri/attachments/20070824/3fa8a658/attachment-0001.htm>