<HTML><BODY style="word-wrap: break-word; -khtml-nbsp-mode: space; -khtml-line-break: after-white-space; "><DIV><FONT class="Apple-style-span" face="Courier New" size="3"><SPAN class="Apple-style-span" style="font-size: 12px;"><BR class="khtml-block-placeholder"></SPAN></FONT></DIV><DIV>Hello, all.</DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV>I hope that you are enjoying the waning days of vacation. One of the rewards of returning to the academic schedule is the onset of a new season of cultural activities in the Valley. As you know, one of the major events this fall is the book-themed joint program of Museums10.</DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV>Below and attached you will find a press release and detailed calendar of events. It is a very rich calendar, so I hope you will note the dates now--both in order that you can attend and that you avoid scheduling book-related events that might conflict.</DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV>Best,</DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV>Jim Wald</DIV><DIV><SPAN style="font-size:12.0px"><FONT face="Courier New"><BR> <HR align="CENTER" size="3" width="95%">BookMarks: A Celebration of the Art of the Book<BR> September 2007 – January 2008<BR> 10 Great Museums – 3 Big Weekends – Exhibitions and Programming by M10 Friends – and More! <BR> For more information visit <A href="http://www.museums10.org">www.museums10.org</A><BR> <BR> <BR> <HR align="CENTER" size="3" width="95%"></FONT><FONT face="Verdana, Helvetica, Arial"> </FONT></SPAN><DIV align="CENTER"> <FONT face="Verdana, Helvetica, Arial"><FONT size="4"><SPAN style="font-size:14.0px"><B>FOR IMMEDIATE RELEASE </B></SPAN></FONT></FONT> </DIV><DIV> <FONT face="Verdana, Helvetica, Arial"><SPAN style="font-size:12.0px"><BR> </SPAN><FONT size="5"><SPAN style="font-size:18.0px"><B> <BR> </B></SPAN></FONT><SPAN style="font-size:12.0px"><BR> </SPAN><FONT size="5"><SPAN style="font-size:18.0px"><B>Museums10 to Launch BookMarks: A Celebration of the Art of the Book<BR> </B></SPAN></FONT><B><SPAN style="font-size:12.0px">Over Fifty Exhibitions, Events During Four-Month Festival of Literary Arts<BR> </SPAN></B><SPAN style="font-size:12.0px"><BR> </SPAN><FONT size="5"><SPAN style="font-size:18.0px"> <BR> </SPAN></FONT><SPAN style="font-size:12.0px"><BR> August 21, 2007<BR> Contact: Tony Maroulis <BR> Project Coordinator <BR> Museums10 <BR> 413-687-2757 <BR> <U><A href="mailto:amaroulis@fivecolleges.edu">amaroulis@fivecolleges.edu</A></U></SPAN><U><FONT size="4"><SPAN style="font-size:14.0px"> <BR> </SPAN></FONT></U><SPAN style="font-size:12.0px"><BR> </SPAN><FONT size="4"><SPAN style="font-size:14.0px"><U> <BR> </U></SPAN></FONT><SPAN style="font-size:12.0px"><BR> </SPAN></FONT><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px">AMHERST, Mass – <B>Museums10</B> is proud to announce the start of <I>BookMarks: A Celebration of the Art of the Book. </I>The Pioneer Valley-wide cross-promotional cultural tourism initiative kicks off in September and runs through January 2008. It is sponsored by the three-year-old partnership of museums, seven of which are affiliated with the five colleges of Amherst, Hampshire, Mount Holyoke College, Smith, and the University of Massachusetts-Amherst, along with three independent museums, and facilitated by Five Colleges, Inc<B>. <BR> </B> <BR> The four-month festival is packed with fourteen exhibitions with book related themes at Museums10 partner sites, with two each at the Eric Carle Museum of Picture Book Art, Hampshire College Art Gallery, Mount Holyoke College Art Museum, and the National Yiddish Book Center. In addition to the exhibition calendar, <I>BookMarks</I> also includes:<BR> <BR> </SPAN></FONT></FONT></DIV><UL><LI><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px">Participation by more than thirty businesses and cultural organizations, from A (Amherst Cinema Arts Center) to Z (Zea Mays Printmaking);</SPAN></FONT></FONT><FONT face="Verdana, Helvetica, Arial"><SPAN style="font-size:12.0px"> </SPAN></FONT></LI><LI><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px">Three Big Themed Weekends – Art of the Book (September 20-23), Books Out Loud (October 11-14), and Books to Blogs and Back (November 15-18); </SPAN></FONT></FONT></LI><LI><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px">Participation and programming by a new partnership of local independent bookstores (Bookstores10); and </SPAN></FONT></FONT></LI><LI><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px">More than 50 programs (and still growing!)</SPAN></FONT></FONT><FONT face="Verdana, Helvetica, Arial"><SPAN style="font-size:12.0px"> <BR> </SPAN></FONT></LI></UL><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px"> <BR> “Museums10 is proud to sponsor such an ambitious series of programming and is pleased that our sister organizations and friends in the business community have joined with us to create an exciting array of exhibitions, readings, and events,” says Marianne Doezema, director of the Mount Holyoke College Art Museum. “Museums10 and <I>BookMarks</I> is leading they way in fostering cooperation in the promotion of the Pioneer Valley as a premier destination for cultural tourism.”<BR> <BR> All of the activity underscores the unique mandate of the Museums10 partnership. Funded by the Massachusetts Cultural Council’s John and Abigail Adams Arts Program, the mission of Museums10 is to boost museum attendance through its collective marketing and branding efforts, but also to increase cultural tourism in the region and positively influence the local economy. <BR> <BR> Says Marianne Doezema, “the arts are good business. Cultural tourists have a very positive impact on the local community; they attend museums, and shop in our local bookstores, eat in the restaurants in our towns. Most important, those coming from outside the area tend to stay awhile.”<BR> <BR> The first chapter of <I>BookMarks</I> is an exciting one, with the opening of eleven exhibitions between August 25 and September 7. They are:<BR> <BR> </SPAN></FONT></FONT><UL><LI><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px"><I>The Write Stuff: The Material Culture of Literacy</I> at Historic Deerfield, August 25 – February 10</SPAN></FONT></FONT><FONT face="Verdana, Helvetica, Arial"><SPAN style="font-size:12.0px"> </SPAN></FONT></LI><LI><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px"><I>The Face of Poetry</I> at the Smith College Library, August 31- December 20</SPAN></FONT></FONT><FONT face="Verdana, Helvetica, Arial"><SPAN style="font-size:12.0px"> </SPAN></FONT></LI><LI><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px"><I>Alpha Botanica </I>and<I> The People’s Book: The Five Books of Moses in the Yiddish Imagination</I> at National Yiddish Book Center, September 1 – January 31</SPAN></FONT></FONT><FONT face="Verdana, Helvetica, Arial"><SPAN style="font-size:12.0px"> </SPAN></FONT></LI><LI><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px"><I>Cover Story: Art and Novels of Mary P. Wells Smith</I> at Memorial Hall Museum, Deerfield, September 1 – November 4</SPAN></FONT></FONT><FONT face="Verdana, Helvetica, Arial"><SPAN style="font-size:12.0px"> </SPAN></FONT></LI><LI><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px"><I>The Seahorse and The Elephant: Amherst and Fine Printing</I> at Amherst College Library Archives and Special Collections, September 1 – December 1</SPAN></FONT></FONT><FONT face="Verdana, Helvetica, Arial"><SPAN style="font-size:12.0px"> </SPAN></FONT></LI><LI><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px"><I>Bookworm: Photographs by Rosamond Purcell </I></SPAN></FONT><SPAN style="font-size:14.0px"><FONT face="Verdana, Helvetica, Arial">and<I> Two by Two: Lines, Rhymes, and Riddles</I></FONT><FONT face="Garamond"> at Mount Holyoke College Art Museum, September 4 – December 16</FONT></SPAN></FONT><FONT face="Verdana, Helvetica, Arial"><SPAN style="font-size:12.0px"> </SPAN></FONT></LI><LI><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px"><I>Off the Shelf: Artists’ Books from the Amherst Library Collection</I> at the Mead Art Museum at Amherst College, September 4 – November 18</SPAN></FONT></FONT><FONT face="Verdana, Helvetica, Arial"><SPAN style="font-size:12.0px"> </SPAN></FONT></LI><LI><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px"><I>Fiber+Book: an Exhibition of Unique Artist Books</I></SPAN></FONT><SPAN style="font-size:14.0px"><FONT face="Verdana, Helvetica, Arial"> at Fiber Art Center, Amherst, September 6 – October 20</FONT></SPAN></FONT><FONT face="Verdana, Helvetica, Arial"><SPAN style="font-size:12.0px"> </SPAN></FONT></LI><LI><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px"><I>Geometria: Printed & Painted Papers by Art Larson</I> at Blue Guitar Gallery, Easthampton, September 7 – October 31.</SPAN></FONT></FONT><FONT face="Verdana, Helvetica, Arial"><SPAN style="font-size:12.0px"> <BR> </SPAN></FONT></LI></UL><FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px"> </SPAN></FONT></FONT><DIV align="CENTER"> <FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px">A full schedule of events is attached and available at <A href="http://www.museums10.org">www.museums10.org</A> <A href="http://www.museums10.org"><http://www.museums10.org></A> .<BR> Exhibitions and programming are subject to change. </SPAN></FONT></FONT> </DIV><DIV> <FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px"> <BR> <B>Museums10</B> is a partnership of ten museums — Amherst College Museum of Natural History, Mead Art Museum at Amherst College, Emily Dickinson Museum: The Homestead & The Evergreens, Hampshire College Art Gallery, Mount Holyoke College Art Museum, Smith College Museum of Art, University Gallery at the University of Massachusetts-Amherst, The Eric Carle Museum of Picture Book Art, National Yiddish Book Center, and Historic Deerfield — in the Upper Pioneer Valley of Western Massachusetts, facilitated by Five Colleges, Incorporated dedicated to promoting the cultural riches of the region.<BR> <BR> <B>Museums10</B> and <I>BookMarks: a Celebration of the Art of the Book</I> is sponsored by the generous support of the Massachusetts Cultural Council’s John and Abigail Adams Arts Program, The Greater Springfield Convention and Visitors Bureau, Veridian Village at Hampshire College, 88.5 FM – WFCR NPR News and Music for Western New England, WGBY, <I>Preview</I> Magazine, Cross-Culture Journeys, Coastal Outdoor Advertising, Marcus Printing, and Spencer Timm. For more information about Museums10 and <I>BookMarks</I>, go to <A href="http://www.museums10.org">www.museums10.org</A>.<BR> </SPAN></FONT></FONT> </DIV><DIV align="CENTER"> <FONT size="4"><FONT face="Garamond"><SPAN style="font-size:14.0px">### </SPAN></FONT></FONT> </DIV><DIV> <FONT size="4"><SPAN style="font-size:14.0px"><FONT face="Verdana, Helvetica, Arial"> <BR></FONT></SPAN></FONT><FONT face="Verdana, Helvetica, Arial"><SPAN style="font-size:12.0px"><BR> </SPAN></FONT> </DIV></DIV></BODY></HTML>