[Newleaf] "Green Gone Wrong" Event

Martha Pskowski mnp09 at hampshire.edu
Wed Oct 13 16:39:30 EDT 2010


Hey New Leafers!

Would y'all be interested in co-sponsoring a stop on Heather Rogers' book
tour?  She just wrote a new book, which is described below.  Currently the
ISO and Students for a Just and Stable Future are sponsors, but we're
looking to get more folks on board.  Email me or
madelineburrows at gmail.comif so! It would just involved publicizing and
tabling and such.

-Martha

About Green Gone Wrong:

GreenGoneWrong

While world leaders respond to dire environmental ills with one derisory
greenhouse gas cap-and-trade proposal after another, growing numbers of
consumers are taking the cause into their own hands. Part fashion, part
reaction, a popular movement to reduce the average person’s “carbon
footprint” has officially arrived.

As individuals turn to environmentally responsible forms of consumption, a
new dynamic green marketplace has exploded in the West: the trade in organic
food has continued its surge despite the economic downturn; hybrid
automobiles and biofuels are now in full production; and an increasing
number of companies offer the service of neutralizing consumers’ CO2
emissions. Implicit in these efforts at “going green” is the promise that
global warming can be stopped by swapping out dirty products for “clean”
ones, with little disruption to daily life. But can earth-friendly goods
really save the planet?

This far-reaching, riveting narrative explores how the most readily
available solutions to environmental crisis may be disastrously off the
mark. Rogers travels the world tracking how the conversion from a “petro” to
a “green” society affects the most fundamental aspects of life—food,
shelter, and transportation.

*Green Gone Wrong *takes the reader into forests, fields, factories, and
boardrooms around the world to draw out the unintended consequences,
inherent obstacles, and successes of the products and practices that pledge
to remedy today’s environmental woes. Reporting from a large-scale
export-driven organic farm in Paraguay, a super low-energy “eco-village” in
Germany’s Black Forest, biodiesel plantations in the slashed and burned
rainforests of Borneo, and drought-plagued Southern India where trees are
being planted to offset carbon emissions in the United States and
Europe, *Green
Gone Wrong* pieces together a global picture of what’s happening in the name
of today’s environmentalism.

Expertly reported, *Green Gone Wrong* speaks to anyone interested in climate
change and the future of the natural world, as well as those who want to act
but are caught not knowing who, or what, to believe. Rogers casts a sober
eye on what’s working and what’s not, fearlessly pushing ahead the debate
over how to protect the planet.
About Heather Rogers
Heather Rogers is a journalist and author. She has written for the *New York
Times Magazine, Mother Jones,* and *The Nation*. Her first book, *Gone
Tomorrow: The Hidden Life of Garbage*, traces the history and politics of
household rubbish in the United States. The book received the Editor’s
Choice distinction from the *New York Times Book Review*, and Non-Fiction
Choice from the *Guardian* (UK). Her documentary film, also titled *Gone
Tomorrow*, screened in festivals around the globe. *Green Gone Wrong: How
Our Economy Is Undermining the Environmental Revolution*, her latest book,
takes a critical, on-the-ground look at popular market-based solutions to
ecological destruction. Rogers has spoken internationally on the
environmental effects of mass consumption and is a senior fellow at the
progressive US think tank Demos. She currently lives in Brooklyn, New York.
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