[Hamp-law] Upcoming Event at Hampshire: Eatertainment and the (re)classification of children's foods

[Jennifer Hamilton]

Charlene Elliott, Associate Professor in Communication, University of
Calgary  http://comcul.ucalgary.ca/people/elliott to give free public
lecture at Hampshire College.

Lecture Title: "Eatertainment and the (re)classification of children's
foods"
Date and Time: Thursday, April 29 at 6:00 p.m.
Location: Hampshire College's Franklin Patterson Hall, Main Lecture
Hall. The lecture is free and open to the public.

LECTURE ABSTRACT:
Ideas of fun and play have emerged as dominant characteristics in
children's packaged food marketing. This talk examines both the
expression and implications of "eatertainment" in children's packaged
food products, contrasting it with the theme of "engagement" that
typifies the marketing of many adult foodstuffs. It details how
child-oriented packaged food both embodies and communicates (historical,
culturally specific) ideas about childhood, and explores how Canada's
regulatory environment seeks to deal with child-targeted food marketing
in light of the childhood obesity epidemic. Drawing from the results of
a CIHR-funded study (comprising focus groups with over 300 children),
the talk probes how the reclassification of children's food into "fun
food" brings with it a series of unintended consequences that are not
merely related to the encouragement of overeating.

BIOGRAPHICAL STATEMENT:
Charlene Elliott, Ph.D. is an Associate Professor in Communication at
the University of Calgary. With a research agenda focused on law, taste
and sensorial communication, Elliott has published extensively on issues
of food and governance, and on the legal and cultural codification of
color. She is Principal Investigator of several provincial and
nationally funded grants on children's food/food marketing and food
policy. She is co-editor of Communication in Question: Competing
Perspectives on Contentious Issues in Communication Studies (2008).
http://comcul.ucalgary.ca/people/elliott

This public lecture is hosted by the FPR-Hampshire College Program in
Culture, Brain, and Development (CBD). The lecture hall is accessible.
http://www.hampshire.edu/academics/index_cbd.htm
For further information, please contact Paula Harmon at cbd at hampshire.edu.

-- 
Dr. Jennifer A. Hamilton
Assistant Professor of Legal Studies and Anthropology
School of Social Science
Hampshire College
FPH G-6, 893 West Street
Amherst, MA 01002
(413) 559-5677 (o)
(413) 559-5620 (f)
jhamilton at hampshire.edu
https://hampedia.org/wiki/Jennifer_Hamilton