[Antiracism] [Workers' Rights] Justice at Smithfield Ad Campaign Launched

[WMass Jobs With Justice]

 <http://www.smithfieldjustice.com> 





 Justice at Smithfield Ad Campaign 
Launched in Washington, DC Area

 
<http://img.getactivehub.com/08/custom_images/smithfield_justice/RoscoeSmall
.gif> 

This summer the metro and bus systems of the greater Washington, DC area
will tell the powerful stories of workers from Smithfield's Tar Heel, North
Carolina plant. Highlighting injuries, neglect and past instances of racial
discrimination, the ads will ask D.C. area consumers to make a humane choice
when they shop, and avoid Smithfield products.

The transportation ads are part of a larger campaign spotlighting the
historic ties between the nation's capital and the communities of North
Carolina, which will also feature radio spots, television commercials, yard
signs, and even voice messages recorded by Hollywood star Danny Glover, all
under the tag line, "Until Smithfield Does Better By Us, We Can Buy Better
Than Smithfield."

Thousands of DC-area families have relatives in North Carolina. Many
migrated to the capital in years past for better work opportunities and-at
times-to escape abusive working conditions like those at Smithfield's Tar
Heel plant. The campaign, organized by a coalition of DC area clergy, labor
activists and family members in conjunction with Justice at Smithfield, argues
that there should not be two sets of health and safety standards in the meat
packing industry-one for the North and one for the South.

Click Here <http://ufcwaction.org/ct/57MoDoM1JqP0/>  to View the Metro and
Bus Ads 

Click Here <http://www.smithfieldjustice.com/ReachingBack.php#2>  to Watch
the Television Commercials 

Local support for the campaign has been striking. A roll out event last
Thursday included members of the Washington, DC City Council,
representatives from the Prince George's County (Maryland) Council, and a
member of the Maryland State Senate, along with a dozen faith leaders
representing a number of the capital-area's diverse religious heritage. The
DC councilmembers announced their intent to introduce a resolution in
support of the workers at the Tar Heel plant, and PG County Councilman Eric
Olson highlighted a similar resolution that was unanimously passed last
fall. 

Click Here <http://ufcwaction.org/ct/5dMoDoM1JqPl/>  to See Photos from the
Campaign Roll-Out

There are alternatives when you shop. Help us spread the word by asking your
friends and neighbors to make humane choices:

"Until Smithfield Does Better By Us,
We Can Buy Better Than Smithfield"

  <http://ufcwaction.org/nlor/iuui77ir17jnjw8e> 


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[Workers' Rights] posts opportunities for you to learn about and show
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rights. To subscribe, send an email to  <mailto:wmjwj at wmjwj.org>
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Western Mass Jobs with Justice
640 Page Blvd #101
Springfield MA 01104
(413) 827-0301 

 

	

 

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